Digital Marketing
An Accountable, Innovative and Effective Marketing Agency.
We Help You Leverage The Internet!
At Deep Ripples we understand the complex and ever-changing world of Internet marketing. We also understand human psychology. Our job is to leverage them both in order to drive success for our clients. Together we will align your message with the people who are most likely to be compelled by it.
We will identify the most effective ways for you to connect with your audience, and how to see it through. Together we will figure out what to do about The Internet. The tools and tactics we use in the process can be incredibly complex. But the philosophy that drives us is refreshingly simple: influence people online.
We’ve Got You Covered
Search
The need for immediate gratification diminishes the minutes consumers will spend searching through pages and pages of results. You have to be accessible and approachable. If your audience lives in the 21st century, SEO is a smart start, but it’s only the beginning. Once we learn and understand your customers and your business, we find ways to leverage your current assets.
Social Media
“Did you hear?” “Have you seen?” The social Web is pervasive, and no one can afford not to participate. How you listen, speak and are heard is too important to be left to chance. On a good day, social media efforts live up to the hype – engaging people in ways never imagined. On a bad day, it can be awkward, time consuming and ineffective. It’s time to start paying attention to social media.
Content
Great content is right under your nose (or at least in the building). Creating content worth sharing creates a means for your audience to provide you an instant referral. Contribute to the lives of others. Create a loyalty base by adding value. Help with a problem. Answer a question. Stir up passion for a cause. Be the media that influences your audience.
Local
Location, Location, Location. The rules of real estate apply online. For local business and localized searches, “Where” you do business is half the battle. Local search optimization is a complex and nuanced arena, and old-school SEO doesn’t cut it. With the right partner on your side, even little fish get to make a big splash when “Where” matters.
Conversion
Conversion counts. Your audience knows what they want – your job is to help them get it, then figure out how to do it better. Measuring the performance of your online marketing provides for improving customer acquisition and retention. CRO means making incremental improvements to the user experience that can have a remarkable impact on people’s behavior.
We Make it Easy to Connect With Users On Every Platform
We bring people together using ones and zeros.
We employ a host of tools—and a keen understanding of human psychology—to ensure our clients’ online presence has the maximum possible impact. We don’t sell hype. Search engine optimization, social media, inbound marketing – all “ways” you grow your business, not “things” you buy to grow it for you. If you want to increase visibility, establish authority, or cultivate a presence, we can help. Whether you need strategic direction, managed production, or ongoing consultation, we do what works for you. If you’re looking for a trusted partner to help you figure out what to do about the internet, then we’re probably the right people for you.
Our Blogs
How to Find Your Audience With Social Tools
I love people watching. Can't help it. When I'm in large public venues or other events, I can't help but watch what people are doing around me. I have a similar problem when it comes to social media. I love to browse around this web-site and also love browsing through...
What Is the Future of Facebook’s Graph Search
This week Mark Zuckerberg announced a new service becoming available for Facebook users called Graph Search. It hasn't been fully released to the public just yet, but the premise is fairly simple, open up the terabytes of data that Facebook knows about its members to...
Web Presence Optimization and the Evolution of SEO
Web presence optimization (WPO) is an effort to expand traditional search engine optimization into a more holistic approach that incorporates media efforts in search, social, content marketing, web design, PR and reputation management. The general purpose of web...
What’s Your Net’ Worth
I believe the accepted pattern has returned. Many times people take the beginning of a year to review. What was last year like? What do I want to achieve in the coming year. One of the categories of thought that people review is their financial situation. "Am I better...
Top 10 Blog Posts of 2012
Congratulations! You've made it to 2013. You've survived the Mayan's calendar mix-up and the fiscal cliff, and you're still with us. As we enjoy making it to another year, 2013, which by-the-way is the first year since 1987 to have a different number in all four...
Give the Gift of Feedback
I had the opportunity this week to give some feedback to one of our vendor services that we use, WP Engine. I had experienced a bit of a let-down in what my expectations were of their service and honestly it was a failure of some of the features that caused us to...
Timing Is Everything
The word "timing" or the concept of "time" has been sneaking into my consciousness with some regularity recently. I'm sure there are a variety of reasons for it lately as I've been busy with projects, squeezing in hours on my day and working with deadlines on a few...
How Can Google+ Become the Epicenter of Social
If you haven’t figured it out yet, activity and participating in Google+ can greatly change the results you and your network sees when searching online for information. As this recent article on personalized search by Danny Sullivan states, Google+ can trump many...
Pinterest Secret Boards: How To Use Them To Your Advantage
Pinterest recently announced the addition of private boards, which may seem a little odd to some. It may seem odd because until now Pinterest has been used mostly to refer traffic back to your website or blog. However, with the addition of private pinboards you’ll be...
How to Lower Your Content Handicap
Normal visitors to this blog, or even if this post is your first visit, have probably heard this theory that traditional SEO is dead. While the SEO world is in transition, with traditional methods still holding value, I think some parallels can be drawn to something...