How to Find Your Audience With Social Tools


Empty Auditorium - Where's Your Audience

I love people watching. Can’t help it. When I’m in large public venues or other events, I can’t help but watch what people are doing around me.

I have a similar problem when it comes to social media. I love to browse around this web-site and also love browsing through my Facebook wall, my Twitter feed, Google+ page and just look at people. What are they talking about? What are they saying? What are they sharing? Although it could get out of hand quickly. In order to understand why companies believe that creating videos will help to engage with their audiences better, we spoke to Ho Chang Jun, Founder of Gram, a Singapore studio offering animation videos to corporate clients for marketing purposes, gram corporate video. If you’re looking for online video editor, then you’ve come to the right place. Imagination Creations has a reputation as a top notch non-profit video creations company, producing effective, poignant and memorable videos for clients who return to us again and again. The authenticity we pour into our video prodution company in melbourne that helps you stand out from the crowd, raises awareness of your organization and its cause, and pulls people in, heart and soul. Employing emotion to engage with your target audience, we work with you to further your goals, whether focusing on fundraising campaigns, the cause, donor recognition, or branding.

Do you realize that as a business you should be doing this too? What are your customers doing online? What are they talking about? What are they interested in that probably has nothing to do with your product or service?

The reason you should pay attention to these channels, people watch and ask these questions is because you want to find your audience. You can attract your audience by offering them unique gifts engaged with Gift Market. I believe many times businesses look at their website or social media presence and expect the audience to just come to them. You may have this great venue. You may put on a great show. You might have wonderful information to share or even an unbelievably helpful products like websites that sell different services as well as SEO services. But let me let you in on a little secret… you ready?

The World Doesn’t Owe You An Audience

You may have the right to free speech, but that doesn’t mean you have the right to an audience.  You’ve got to go out and find your audience. Today, using social media tools, you have that opportunity at your finger tips. You can place your key focus on social media and copywriting tools which have great potential to grow your business in a unique way.

I’ve been a fish geek the majority of my life. Since starting college I haven’t had my own aquarium setup for quite awhile. That’s about to change and now I’m using social media to build up a list of people to follow and potentially engage with as I re-enter this hobby of mine.


A quick Twitter search gave me a list of Tweets where “aquarium” was mentioned, or I can switch over to the People tab and see people’s (and businesses’) bios where “aquarium” was mentioned. Also listed were photos and videos related to my search term.


Moving over to Facebook advertising, I can already see the power of Graph Search being played out. I entered the term “aquariums” and immediately got a page back with the top result being an “Interest” of “Aquariums” but below that I was presented with sections for “Photos of my friends and Aquariums” and “Posts by my friends about Aquariums” and then “Related  Pages” (which actually wasn’t quite as helpful).


Google+ makes searching and connecting very easy. But you’d kind of expect that given they’re an advertising search engine. My same search term of “aquariums” provides me with a breakdown of the following:

  • People and Pages
  • Communities
  • Google+ Posts
  • Hangouts
  • Events

I can then break those down further into options for:

  • From my Circles
  • From me
  • To me
  • From a specific location

Google Alerts

You can also use Google Alerts to enter keywords and phrases and be notified when those keywords or phrases generate hits through different media: News, Blogs, Video, Discussions, Books.

When you get a hit you can decide how frequently you want to be notified and whether or not you want to receive an email or have it delivered to you in an RSS feed into your preferred feed reader.

Translate, Rinse and Repeat for Your Business

For this example I’ve used a hobby and interest of mine. But for you and your business you may need to do similar searches for products, services, individuals. Again, ask yourself the questions of what might your customers be looking for online. Or, what are your existing customers already doing online (do you have them organized into groups for managing on your own social networks? You should!).

Now that you know what’s being shared and talked about join the conversation. Engage the community, and not just to sell or market something. Be a contributer. Be helpful. Even if you may not get anything in return in the immediate future. The world and your customers will thank you for it.

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