This third post in the series “How To Fail at Digital Marketing” introduces the factor of Culture, and how an organization's beliefs, values and artifacts contribute to success in digital marketing. “In most organizational change efforts, it is much easier to draw on...
This second post in the series “How To Fail at Digital Marketing” introduces the factor of Competency, and the distinction between perceived and actual competency in digital marketing. "Ignorance more frequently begets confidence than does knowledge" - Charles Darwin...
How's your SEO? Is it pushing up the daisies? Pining for the fjords? Perhaps it's dead. At least what you may have thought it was is dead. If you're a business owner who has yet to get on the SEO bandwagon, you need to check out Scott SEO this is where a professional...
Here’s a little bit of a quick tip for people that are writing content for the web. It could also apply to just about any textual content that will be displayed on someone’s computer. IF IT’S NOT A LINK, DON’T UNDERLINE IT! How many times have you been working your...
“There is nothing wrong with change if it’s in the right direction.” Winston Churchill How well is your internet marketing strategy working? Is your site getting the amount of traffic you had envisioned? Is your brand what you hoped? Most of us ask these types of...
“Some people try to find things in this game that don't exist but football is only two things - blocking and tackling.” - Vince Lombardi One of the great paradoxes of operating a business in 21st century America is that while rampant innovation has led to far more...
This first post in the series "How To Fail at Digital Marketing" introduces the core problem organizations have in succeeding in their digital marketing efforts. "Every success is unique. Failures, however, are all the same - the inability to meet one's goals." -...
More and more businesses are allocating a portion of their 2012 marketing budgets toward creating content. But, there are still many organizations that can’t seem to stop putting all their eggs into the traditional marketing basket. To better equip you with the...
It always amazes me when I go to a site and have to hunt for a way to contact a business or person. There are more than a few times in recent memory where I've wanted to submit feedback, corrections, or assistance, and have been stonewalled at every turn. As a user...
Here is something a little more light-hearted but important nonetheless. If someone clicks on a link somewhere to your domain and that page no longer exists, or the link is broken... what do you do? It would be like having a guest show up at your house for a party and...
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