I’ve recently been reminded of a truth in web development that I experience with numerous clients. Just because something can be done fairly easily, doesn’t mean it will get done or with any regularity. With the proliferation of content management systems like...
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How the MLB Hit a Homerun Using Instagram to Engage Fans
It seems every day there’s a new social site, tool or mobile app that’s been released and is the new, hot thing. Although it’s been around since October 2010, one of the latest that continues to grow with seemingly epic proportions is the photo sharing app Instagram....
Google’s Disavow Tool and What You Should Know
There are many ways a site’s search rankings can go south, including hanging with the wrong crowd by linking to and from irrelevant sources and shady sites. Of course, most people try to steer clear of bad friends, but what if you linked to a site you THOUGHT was a of...
Are You Managing the Front DOORS to Your Website
Do you have all the front doors open on your website? Yes, I did intentionally use the plural of door in that statement. Did you realize there are technically a handful of different URL’s on your website that could represent the same “homepage”?
You’re probably most familiar with the default of www.yourdomain.com, but did you know all of the following may legitimate and active paths to get to that same place on your website?
It’s About Dialogue, Not a Monologue
It’s Election Day in America. Did you vote? Did you let your voice be heard in the political system? Sure, there were plenty of voices heard across the social networks with rants on both sides about their particular party affiliation or candidate. Many people got fed...
5 Signs Your Company Isn’t Ready for Social Media
Companies big and small, B2B and B2C, industrial and retail alike are all starting to catch on to the benefits that social media can bring to their businesses. While this is a good thing overall there are alot of businesses starting to use social media who have no...
Clean-up Your Links – Permalinks, 404’s and Redirects
If you're just now launching a website for you or your business, aside from being a little late to the party, consider yourself lucky. The reason I say that is because there's a large task that you can kind of ignore at this point. Because you haven't had a website...
Following Up On Failure
If you’re like most people, you don’t think about your air conditioner until you need it to work and it doesn’t turn on. We get it. That’s why we’re here. We realize not many people are as passionate about air conditioning as we are, so we are here with a cheat...
Facebook Page Admins Getting Edgy on EdgeRank
If you’re a company with a Facebook page and actively engaging in the community on Facebook, then you may be aware of recent changes to Facebook’s algorithm of how they calculate EdgeRank. Now you may ask yourself, “What is EdgeRank”? Put simply EdgeRank is scoring of...
Process Improvement and Content Management
The scariest part about getting online is not the technical hurdles of setting up a website or various social media profiles. It’s not even dealing with your inner perfectionist as you figure out the right look-and-feel with graphic designer birmingham or branding...
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