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Just Because It’s Easy Doesn’t Mean It Will Happen

Just Because It’s Easy Doesn’t Mean It Will Happen

I’ve recently been reminded of a truth in web development that I experience with numerous clients. Just because something can be done fairly easily, doesn’t mean it will get done or with any regularity. With the proliferation of content management systems like...

How the MLB Hit a Homerun Using Instagram to Engage Fans

How the MLB Hit a Homerun Using Instagram to Engage Fans

It seems every day there’s a new social site, tool or mobile app that’s been released and is the new, hot thing. Although it’s been around since October 2010, one of the latest that continues to grow with seemingly epic proportions is the photo sharing app Instagram....

Google’s Disavow Tool and What You Should Know

Google’s Disavow Tool and What You Should Know

There are many ways a site’s search rankings can go south, including hanging with the wrong crowd by linking to and from irrelevant sources and shady sites. Of course, most people try to steer clear of bad friends, but what if you linked to a site you THOUGHT was a of...

Are You Managing the Front DOORS to Your Website

Are You Managing the Front DOORS to Your Website

Do you have all the front doors open on your website? Yes, I did intentionally use the plural of door in that statement. Did you realize there are technically a handful of different URL’s on your website that could represent the same “homepage”?

You’re probably most familiar with the default of www.yourdomain.com, but did you know all of the following may legitimate and active paths to get to that same place on your website?

It’s About Dialogue, Not a Monologue

It’s About Dialogue, Not a Monologue

It’s Election Day in America. Did you vote? Did you let your voice be heard in the political system? Sure, there were plenty of voices heard across the social networks with rants on both sides about their particular party affiliation or candidate. Many people got fed...

5 Signs Your Company Isn’t Ready for Social Media

5 Signs Your Company Isn’t Ready for Social Media

Companies big and small, B2B and B2C, industrial and retail alike are all starting to catch on to the benefits that social media can bring to their businesses. While this is a good thing overall there are alot of businesses starting to use social media who have no...

Following Up On Failure

Following Up On Failure

If you’re like most people, you don’t think about your air conditioner until you need it to work and it doesn’t turn on.  We get it.  That’s why we’re here.  We realize not many people are as passionate about air conditioning as we are, so we are here with a cheat...

Facebook Page Admins Getting Edgy on EdgeRank

Facebook Page Admins Getting Edgy on EdgeRank

If you’re a company with a Facebook page and actively engaging in the community on Facebook, then you may be aware of recent changes to Facebook’s algorithm of how they calculate EdgeRank. Now you may ask yourself, “What is EdgeRank”? Put simply EdgeRank is scoring of...

Process Improvement and Content Management

Process Improvement and Content Management

The scariest part about getting online is not the technical hurdles of setting up a website or various social media profiles. It’s not even dealing with your inner perfectionist as you figure out the right look-and-feel with graphic designer birmingham or branding...

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