My friend Lara provides a "facebook ads done for you" service. She's what I consider a real expert. Recently, she published a really insightful article about an age-old problem: how do you know if the marketing works? You've seen the Facebook ads for the purple butt...
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Many people make a lot of financial mistakes over their lifetime, resulting in a poor credit situation. Believe it or not, there are lenders that specialize in loans for bad credit if you seek them out. Do not despair, if you have a poor credit rating as there are...
Is Lynda.com Helpful, Accredited, and Worth It?
2,000+ courses 107,000+ video tutorials 250+ authors 400+ employees 2,500,000 members … as little as $25/month Lynda.com is an online video tutorial and training website that teaches computer skills in video format to members through monthly and annual subscriptions....
WTF is a Digital Marketing Quarterback?
I recently spoke with a CEO regarding their frustration with their digital marketing. Despite the time, money and effort her company had spent, no one could really identify any meaningful outcomes. If you are sick of the company you hired for marketing then...
Inbound Marketing vs. Outbound Marketing: Definitions and Strategies
There has been an explosion of mobile applications in recent times, coinciding with the expansion and developments in the digital marketplace. As a result, companies of all sizes, in all industries and in every country have begun to appreciate how mobile applications...
Google Analytics Test Study Guide and Preparation
I recently took the Google Analytics Individual Qualification test, so while it is still fresh in my mind I want to share some valuable insight into the test and links to resources that will help you pass the test with flying colors. Don’t underestimate the test....
Businesses Beware of the Power of Hide
There is no better country to determine a business or corporation, than the highest global Asian country within the world. Singapore has always maintained a robust trading reputation due to its welcoming tax laws and its favorable property laws. the bulk of Singapore...
“The Now Revolution”: Be Social, Rather Than Do Social
“You can't do today's job with yesterday's methods and be in business tomorrow” – George W. Bush Today, business moves at the speed of thought. Customers are choosing between you and your competition every second of the day. Not only are they talking about your...
The Cost of Availability
$560,000. That's the price. What was purchased? Premium seats to a major league sports game? No. A college education for your kids for the next four years? No. A new Tesla electric car? No, but you're close. Recently $560,000 was paid for two parking spaces sitting...
Down and Dirty Offline Promotion Tracking
Contrary to what most online marketers will tell you, you're probably still spending money on some offline marketing and promotions right? Maybe some print media, a radio spot, maybe even a TV commercial. You'll probably want to try and capitalize on those efforts and...
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