by Aaron Douglas | Oct 2, 2012 | Posts
This second post in the series “How To Fail at Digital Marketing” introduces the factor of Competency, and the distinction between perceived and actual competency in digital marketing. “Ignorance more frequently begets confidence than does knowledge”...
by Aaron Douglas | Sep 7, 2012 | Posts
This first post in the series “How To Fail at Digital Marketing” introduces the core problem organizations have in succeeding in their digital marketing efforts. “Every success is unique. Failures, however, are all the same – the inability to...
by Aaron Douglas | Aug 16, 2012 | Posts
Are your digital marketing efforts focused on exploiting technology or empowering people? Some years ago I came across an interesting idea describing an alternative definition to to the acronym SEO (which usually refers to “Search Engine Optimization”)....
by Aaron Douglas | Jul 26, 2012 | Posts
“If we cannot control the volatile tides of change, we can learn to build better boats.” – Andrew Zolli For anyone who is immersed in the world of digital marketing, whether it be through search, social, PR, content marketing, conversion optimization...
by Aaron Douglas | Jul 17, 2012 | Posts
Many companies are diligently establishing a presence on sites like Facebook, Twitter, LinkedIn and Google+. Yet, the true value of social networks is still unclear. Few companies like the indexsy work in https://indexsy.com/ have unlocked this potential, and...
