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WTF is a Digital Marketing Quarterback?

WTF is a Digital Marketing Quarterback?

  I recently spoke with a CEO regarding their frustration with their digital marketing. Despite the time, money and effort her company had spent, no one could really identify any meaningful outcomes. If you are sick of the company you hired for marketing then...
Revenue North Indianapolis Business Growth Conference

Revenue North Indianapolis Business Growth Conference

Revenue North Indianapolis is a business growth summit providing small and medium sized business owners with growth-focused strategies and education. This training conference will be held at the Indianapolis Wyndham West Hotel on March 21st, 2013. If you’d like...
Web Presence Optimization and the Evolution of SEO

Web Presence Optimization and the Evolution of SEO

Web presence optimization (WPO) is an effort to expand traditional search engine optimization into a more holistic approach that incorporates media efforts in search, social, content marketing, web design, PR and reputation management. The general purpose of web...
Following Up On Failure

Following Up On Failure

If you’re like most people, you don’t think about your air conditioner until you need it to work and it doesn’t turn on.  We get it.  That’s why we’re here.  We realize not many people are as passionate about air conditioning as we are, so we are here with a cheat...
Culture: How To Fail At Digital Marketing

Culture: How To Fail At Digital Marketing

This third post in the series “How To Fail at Digital Marketing” introduces the factor of Culture, and how an organization’s beliefs, values and artifacts contribute to success in digital marketing. “In most organizational change efforts, it is much easier to...