Digital Marketing
An Accountable, Innovative and Effective Marketing Agency.
We Help You Leverage The Internet!
At Deep Ripples we understand the complex and ever-changing world of Internet marketing. We also understand human psychology. Our job is to leverage them both in order to drive success for our clients. Together we will align your message with the people who are most likely to be compelled by it.
We will identify the most effective ways for you to connect with your audience, and how to see it through. Together we will figure out what to do about The Internet. The tools and tactics we use in the process can be incredibly complex. But the philosophy that drives us is refreshingly simple: influence people online.
We’ve Got You Covered
Search
The need for immediate gratification diminishes the minutes consumers will spend searching through pages and pages of results. You have to be accessible and approachable. If your audience lives in the 21st century, SEO is a smart start, but it’s only the beginning. Once we learn and understand your customers and your business, we find ways to leverage your current assets.
Social Media
“Did you hear?” “Have you seen?” The social Web is pervasive, and no one can afford not to participate. How you listen, speak and are heard is too important to be left to chance. On a good day, social media efforts live up to the hype – engaging people in ways never imagined. On a bad day, it can be awkward, time consuming and ineffective. It’s time to start paying attention to social media.
Content
Great content is right under your nose (or at least in the building). Creating content worth sharing creates a means for your audience to provide you an instant referral. Contribute to the lives of others. Create a loyalty base by adding value. Help with a problem. Answer a question. Stir up passion for a cause. Be the media that influences your audience.
Local
Location, Location, Location. The rules of real estate apply online. For local business and localized searches, “Where” you do business is half the battle. Local search optimization is a complex and nuanced arena, and old-school SEO doesn’t cut it. With the right partner on your side, even little fish get to make a big splash when “Where” matters.
Conversion
Conversion counts. Your audience knows what they want – your job is to help them get it, then figure out how to do it better. Measuring the performance of your online marketing provides for improving customer acquisition and retention. CRO means making incremental improvements to the user experience that can have a remarkable impact on people’s behavior.
We Make it Easy to Connect With Users On Every Platform
We bring people together using ones and zeros.
We employ a host of tools—and a keen understanding of human psychology—to ensure our clients’ online presence has the maximum possible impact. We don’t sell hype. Search engine optimization, social media, inbound marketing – all “ways” you grow your business, not “things” you buy to grow it for you. If you want to increase visibility, establish authority, or cultivate a presence, we can help. Whether you need strategic direction, managed production, or ongoing consultation, we do what works for you. If you’re looking for a trusted partner to help you figure out what to do about the internet, then we’re probably the right people for you.
Our Blogs
Lara’s Purple Butt Pillow
My friend Lara provides a "facebook ads done for you" service. She's what I consider a real expert. Recently, she published a really insightful article about an age-old problem: how do you know if the marketing works? You've seen the Facebook ads for the purple butt...
Twitter Handles for Local Business Citation Sources
Many people make a lot of financial mistakes over their lifetime, resulting in a poor credit situation. Believe it or not, there are lenders that specialize in loans for bad credit if you seek them out. Do not despair, if you have a poor credit rating as there are...
Is Lynda.com Helpful, Accredited, and Worth It?
2,000+ courses 107,000+ video tutorials 250+ authors 400+ employees 2,500,000 members … as little as $25/month Lynda.com is an online video tutorial and training website that teaches computer skills in video format to members through monthly and annual subscriptions....
WTF is a Digital Marketing Quarterback?
I recently spoke with a CEO regarding their frustration with their digital marketing. Despite the time, money and effort her company had spent, no one could really identify any meaningful outcomes. If you are sick of the company you hired for marketing then...
Inbound Marketing vs. Outbound Marketing: Definitions and Strategies
There has been an explosion of mobile applications in recent times, coinciding with the expansion and developments in the digital marketplace. As a result, companies of all sizes, in all industries and in every country have begun to appreciate how mobile applications...
Google Analytics Test Study Guide and Preparation
I recently took the Google Analytics Individual Qualification test, so while it is still fresh in my mind I want to share some valuable insight into the test and links to resources that will help you pass the test with flying colors. Don’t underestimate the test....
Businesses Beware of the Power of Hide
There is no better country to determine a business or corporation, than the highest global Asian country within the world. Singapore has always maintained a robust trading reputation due to its welcoming tax laws and its favorable property laws. the bulk of Singapore...
“The Now Revolution”: Be Social, Rather Than Do Social
“You can't do today's job with yesterday's methods and be in business tomorrow” – George W. Bush Today, business moves at the speed of thought. Customers are choosing between you and your competition every second of the day. Not only are they talking about your...
The Cost of Availability
$560,000. That's the price. What was purchased? Premium seats to a major league sports game? No. A college education for your kids for the next four years? No. A new Tesla electric car? No, but you're close. Recently $560,000 was paid for two parking spaces sitting...
Down and Dirty Offline Promotion Tracking
Contrary to what most online marketers will tell you, you're probably still spending money on some offline marketing and promotions right? Maybe some print media, a radio spot, maybe even a TV commercial. You'll probably want to try and capitalize on those efforts and...