Search Engine Optimization (SEO)
Search engine optimization is about insuring that your website is built in a way that makes it easy for the search engine to discover your site and to determine what it is about. More importantly, it is a way to position your business in front of organic search traffic, at the moment they want what you have to offer. SEO can be implemented in the initial design of a site or it can be done after the site is built. Obviously, it is simpler (and usually cheaper) to optimize a website up front but as technology changes and search engines update their algorithms there will always be a need for maintenance.
Optimizing websites to improve their performance in search engines used to be cutting edge, but search engine optimization (SEO) is only the beginning. On-site optimization for search is fundamental to any web design project, but a short-sighted company will forget that its people that matter most. Getting attention has little to no value if there is nothing to back it up. Knowing what to target is where we start, but the questions of Who and How are critically important variables that deserved to be tested and measured to make the most of your online marketing efforts.
Our optimization services focus on the following:
- Market Research for discovering and identifying valuable keyword searches, channels and commercial opportunities.
- Website Optimization for Internal SEO to build a search-engine friendly platform capable of competing in the SERPs.
- Conversion Optimization for Increased Lead Generation and objective measures of ROI.
- Usability Testing for Increased User Experience and Retention.
