Search engine optimization, or SEO for short, is about insuring that your website is built in a way that makes it easy for the search engine to discover your site and to determine what it is about. SEO can be implemented in the initial design of a site or it can be done after the site is built. Obviously, it is simpler (and usually cheaper) to optimize a website up front but as technology changes and search engines change their rules there will always be a need for maintenance.

Understanding organic search engine optimization (organic SEO) is critical to the effectiveness of your company’s website. Let’s face it; the web is what Google says it is. If you don’t show up on the first page of a Google search, you essentially don’t exist to more than half of all US consumers, becuase they start thier purchase process online. Not being visible makes your site at best a second-round draft pick (if you get picked at all).

Think of us as chiropractors. What a chiropractor does for a body - aligning your frame for proper movement, diagnosing causes of dis-ease, promoting optimal health - we do for your website: "aligning" your architeture and source code to work properly, diagnosing sources of errors and penalties, and optimizing any promotional activities to make the most bang for your buck.

Not so long ago, internal factors SEO was the way to put your site to the top of the search engine result pages (SERPS). Times have changed and while most search engine success comes from off-site, internal factors still determine whether or not your site is a contender. While not the silver bullet it used to be, SEO can provide a platform for online marketing success. Indexibility, accessibility and usability go a long way in capturing the attention of your audience and converting prospects to customers. Without proper optimization, your site is at a great disadvantage in the marketplace.

Don't get left out of the game.