SEO Consulting
Collaboration is fundamental to our core values. While we provide excellent service, we welcome the opportunity to work with other professionals who excel in their field. Web designers will benefit from having our recommendations for on-site optimization, architecture, and content development. Marketing companies are grateful for our assistance in leveraging their client’s message in the moment of greatest opportunity - when the customer asks. Public Relations agencies appreciate the outcome of our work in positioning and reputation management to influence public opinion.
A good consulting firm should know the ins and outs of a number of web-related things. They should be able to critically review your current site and its content and structure. Since the web is crawling with indexing agents, it's important to know how to guide them to and feed them with top quality, 100% organic content. Your chosen SEO consultant should be able to offer guidance on hosting companies, redirects and 404s, JavaScript and Ajax, and even choice of URL. They should offer you some sort of guidance or training in development of content: user-centric, ultra-niche, or buffet-style. They should conceptually move between a nuts-and-bolts approach and a 30,000 foot overview. They should explain to you, in plain english, why search engines matter.
Just as you wouldn't hire a mechanic who doesn't know a muffler from a manifold, avoid an optimizer who doesn't eat and sleep keywords or offer any kind of useful training to clients - paid or otherwise. In a time where information is everywhere, and anyone can learn anything if they put thier mind to it, success comes down to savvy as a service. Collaboration with us is a mutually rewarding relationship, where learning how to care like a client makes every project personal.
