Questions to ask your SEO Company

9
Mar

If you’re considering hiring a search engine optimization and marketing company, start by reading Google’s SEO primer. There is no better way to filter the gold from the dross than following the suggestions from the single most authoritative search engine. In addition to Google suggestions, we’ve found the following questions to be helpful in evaluating an SEO firm. Optimizing a website for a search engine can be not only a tough, but also costly process, mainly because there is just too many business websites competing for the coveted number one spot on the page rank, by using the exact same keywords. While businesses can opt to do their own SEO, hiring a SEO agency that has experienced search engine optimizers will no doubt, help businesses reap ROI in the long run. One of the best ways in which businesses can do that is by outsourcing their SEO needs to qualified SEO agencies. You can browse this site¬†for more about the Kalamazoo SEO & Digital Marketing. The growing demand for SEO services has lead to a mushrooming of many a great number of SEO agencies fulfilling their business objective, which has lead many businesses seeking SEO services asking the question, “how do we find the best SEO service provider?” Obviously, all those searching for SEO agencies will have to make their selection by passing SEO companies through careful and meticulous scrutiny, in order for them to get the best in search engine optimization for their business website. If you want to know more detail about the jacksonville seo company With leading seo experts, then visit us here.

  • How well does your website rank (and what’s the value)?

“We’re #1 for ‘Experienced Downtown Indianapolis Online Marketing Company’!”. That’s nice, and we’re sure your mother is proud, but what’s the value? Ranking for rankings’ sake is worthless unless it draws qualified, relevant traffic. Concurrently, traffic for traffic’s sake can be worthless as well if it doesn’t show a clear conversion value. Analytics allow for SEO to be quantified, and if the numbers don’t add up something is wrong.

  • Describe an unsuccessful experience.

This is not a trick question. Every company makes mistakes at some point, and they are often more valuable than a string of successes. This is an opportunity for your SEO to demonstrate some integrity and transparency in relationship. The point of this question is not to highlight the mistake, but to hear how they learned from it.

  • What is your client load?

A large client load on a small company is a red flag. SEO is not a commodity, and services from an assembly line are likely to have a short life-span. SEO is contextual, and every site requires different strategies if its going to be successful in the long run.

  • What is your experience and qualifications?

Search engine optimization and marketing is not a regulated industry that requires particular education or certification. This can make it difficult to evaluate a firm early on. Your better companies will be able to identify ongoing training, certification, conference attendance or any number of professional development activities.

  • What specific tactics do you use?

“We promote content on the internet” is a concise answer, but a company considering spending 20k+ on search engine promotion deserves more information. Where, what, how, why – A professional company can provide you with at least some level of detail to these questions. Stellar SEO is a good proof. Evasive or vague answers may indicate questionable practices.

  • What will be required from us?

Search engine optimization is an inside-out practice. Internal factors (code, content, etc.) provide a solid framework for external promotion. It’s likely your SEO providers will at least need to make changes on your site to make it most effective. A site-specific email address, specialty content, branding and advertising materials are also common requests.

  • How do WE measure success?

There is often a great divide between how SEO companies and clients measure success. The most immediate measure of success is improvement in search engine rankings, but it only counts when it lines up with client measures of success. Anyway, have a look at web20ranker SEO reviews to have a better idea of how it works. Clients want sales, which may come from web leads, which may be generated from a contact form or dedicated phone number on the website, which is visited via organic search users, which result from improved search engine rankings which are due to search engine optimization and marketing. How far down the chain is your SEO firm tracking? Rankings, Traffic and contact is easily measurable by the firm, with sales being the responsibility of the client. Identifying minimal thresholds of ranking, traffic and contact make it much easier to judge the effectiveness of your SEO.

  • What do you guarantee?

This is somewhat of a trick question. Google states “Beware of SEOs that claim to guarantee rankings”. A honest company can demonstrate past results, and guarantee behavior and activity, but no specific result. Confidence in results and commitment to success are what a client can expect from a professional firm.

  • What happens when our relationship is dissolved?

Nothing last forever, and experienced firms tend to have systems in place for transitioning client accounts. Forcing a client to be dependent on the firm for access to information and resources is questionable at best. Not all resources utilized may belong to clients when the contract ends, but that should be outlined in the beginning.

Your SEO should be willing (and able) to have an honest conversation about their methods and practices, and absolutely should be able to point you to examples of their work. Confidentiallity is a sticky subject, so while you may not be able to access a full portfolio, there should be no reason you can’t ask for a reference or case study. What’s important it opening channels of communication so that you can trust your SEO company to do what they do best.

 

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