Category - Posts


Inbound Marketing vs. Outbound Marketing: Definitions and Strategies

It’s apparent that there has been a major shift in marketing strategy and tactics over the last decade or so. Due in large part to the rise of technology, the rules of marketing have changed.   We now live in a world where the companies with large budgets and glamorous TV commercials are not the only …


Google Analytics Test Study Guide and Preparation

I recently took the Google Analytics Individual Qualification test, so while it is still fresh in my mind I want to share some valuable insight into the test and links to resources that will help you pass the test with flying colors.  Don’t underestimate the test. While I scored a 94 percent on the test, …


Businesses Beware of the Power of Hide

There’s no getting around it. There is business to be done on Facebook. Most of the users of Facebook probably wish that weren’t the case, but we’re not willing to pay for Facebook so the advertising model has got to come into play. Because of this balancing act, users will generally tolerate “business” activity on …


“The Now Revolution”: Be Social, Rather Than Do Social

“You can’t do today’s job with yesterday’s methods and be in business tomorrow” – George W. Bush Today, business moves at the speed of thought.  Customers are choosing between you and your competition every second of the day.  Not only are they talking about your business with friends, family, and coworkers – they are vocalizing …