Marketing: most will agree that the purpose of marketing is to create, maintain and develop relationships between companies and customers that further the interests of all involved.
Successful companies know that connecting their products and services with the people who need and want them is the path to profit. When the fit is good, the relationship will maintain, ensuring profitability for years to come.
The challenge for many businesses lies in getting the attention of their customers. Billions of dollars are spent in hopes of making products or services stand out from the competition. In light of the overwhelming amount of information and possibilities found online, consumers have become less discriminating. Most customers buy the first thing that fits their needs at the moment. For most businesses it’s not about being the best there is; it’s about being found first.