Client Guide

Process

Organic Search Marketing is a continuous process of Discovery, Creation and Promotion. Each iteration is designed to incrementally improve your position until, piece by piece, the market belongs to you.

Discover

Everything begins with Discovery. We begin your project with the due diligence your business deserves. From keywords to rankings, competition to optimization (inside and out), discovery develops the map from "here to there", and delivers you the information you need to make an informed decision regarding search marketing.

Create

Creation is where the necessary tools are built. Discovery tells us where to go, but it takes creative materials to get there. From keyword profiles and channels to remarkable content and unique promotional opportunities, we produce the tools you need to succeed in developing visibility, authority and reputation.

Promote

Promotion is execution of strategy utilizing the tools we've created. Content remains king, and we promote your content across a variety of channels. We know the key to successful content promotion is diversity, and we work the most relevant territory - blogs, forums, article directories, press releases, and social media sites to name a few.

Once promotion is under way, we begin another round of discovery to check standings, measure results, and review the landscape before beginning the next round of creation and promotion.