Are You On The List?
Written by Aaron Douglas Monday, 12 April 2010 20:01
Your customers have questions. Being smart, they know where to go for answers. They ask and search engines answer - in the form of a list. We like to think of it as "The List".
Are you on the list? If you are, then you know the value of search engine optimization and marketing, and you know what its like to have business come to you. If you're not on the list, then you're probably working too hard, paying too much, and getting too little in return.
You Need To Be On The List.
There are a lot of ways to get on The List: Blogging for fresh, relevant content; Social media to create and cultivate relationships; Optimizing your website to be search engine friendly. There are hundreds of tactics, tricks and strategies, but every good search marketing company knows there are no silver bullets. Its really more of a recipe that gets you on "The List".
Here’s how we do that:
First we discover…
- A market review identifies what you are offering, who’s buying it, and who’s standing in your way.
- Keyword research regarding volume, trends and commercial opportunity allows you to meet your customers where they are.
- A technical audit identifies your websites position and potential.
Next we create…
- Comprehensive strategies to develop visibility, authority and positive reputation through search.
- Objective metrics to gauge progress and effectiveness.
- Necessary resources for maximizing your influence and promoting you and your interests throughout the web.
Then we promote…
- Blog posts, forums, and directories provide a venue for content promotion
- syndication and social media leverage your message.
- High-Power domains and pages provide valuable links for people and bots alike.
Then... we do it all again in an iterative process of discovery, creation and promotion designed to cultivate visibility, authority and reputation for your business.
You Need To Be On The List.
