Down and Dirty Offline Promotion Tracking

Contrary to what most online marketers will tell you, you're probably still spending money on some offline marketing and promotions right? Maybe some print media, a radio spot, maybe even a TV commercial. You'll probably want to try and capitalize on those efforts and gain some traffic to your website while you're at it, but how can you know how those efforts are working for your website traffic? Generally you'd expect to see an increase in branded search terms for your company. If there were Read more [...]

Who Has YOUR Data?

Where does your data reside? Do you know? Is your data actually yours? Are you sure? These are some questions businesses really should be asking themselves related to the data surrounding their Internet and web properties. One of the biggest areas we find this being an issue is related to analytics data, and specifically Google Analytics. You are taking advantage of a free Google Analytics account aren't you? The question now though is who setup your account? Did your web design company? Read more [...]

Explaining Categories and Tags in WordPress

A little light-hearted but important post today focused on WordPress users. Particularly people and organizations just getting started with WordPress, but would also apply for those that have been on WordPress for awhile now but haven't really been doing much. I believe a quick explanation is in order to help some people understand the differences between categories and tags in the WordPress structure. Hopefully this will help clarify some usage for people and encourage some additional helpfulness Read more [...]

Are You Listening and Paying Attention to Your Customers

Does your business listen to your customers? If one of your customers were standing right in front of you talking would you talk to them? If they were complaining about something you did or product you sold them not working, would you listen? What if they wrote you a letter? What if they called you on the phone? What if they sent you a fax? What if they sent you an email? What if they wrote a review online? What if they put something on your Facebook wall? What if they tweeted you Read more [...]