Digital Marketing Blog

8
Oct

Is Lynda.com Helpful, Accredited, and Worth It?

2,000+ courses 107,000+ video tutorials 250+ authors 400+ employees 2,500,000 members … as little as $25/month  Lynda.com is an online video tutorial and training website that teaches computer skills in video format to members through monthly and annual subscriptions.  The goal of the website is to teach users software, business, and design skills to achieve …

15
Sep

WTF is a Digital Marketing Quarterback?

I recently spoke with a CEO regarding their frustration with their digital marketing. Despite the time, money and effort her company had spent, no one could really identify any meaningful outcomes. I couldn’t think of a nice way to say “you’re doing it wrong”, so instead we drew on football as an analogy to digital …

21
Aug

Google Analytics Test Study Guide and Preparation

I recently took the Google Analytics Individual Qualification test, so while it is still fresh in my mind I want to share some valuable insight into the test and links to resources that will help you pass the test with flying colors.  Don’t underestimate the test. While I scored a 94 percent on the test, …