Search Marketing & SEO Blog
Comments, thoughts, rants and remarks on search marketing, search engine optimization, and internet marketing.
Marketing Malpractice and How To Avoid It
Written by Aaron Douglas Friday, 30 July 2010 15:33
While malpractice is a concept traditionally used in the legal and medical fields, it is one that can readily be transferred to the marketing industry. While applicable to the field in general, Marketing Malpractice in New Media is of particular interest due to the constant expansion of the field, and the loose (and often non-existent) standards of professionalism that are common to cutting edge industries of new media, web development, and internet marketing.
Over the past few years I have had the opportunity (and occasionally misfortune) to collaborate with a variety of professional service providers. These individuals (and the associated organizations) each have had their unique processes for enrolling and engaging with clients, and it has been very informative to see how different companies distinguish themselves in terms of professionalism. These observations have been invaluable to the ongoing development of our professional SEO...
SEO Is Only The Beginning
Written by Aaron Douglas Saturday, 17 July 2010 13:52
Search Engine Marketing is one of the most powerful marketing tools available to today's business, and SEO (Search Engine Optimization) is at the core. There are few alternative marketing strategies that can beat the reach and ROI of optimization & search marketing.
But SEO is only the beginning. Contrary to what you might hear, search engine optimization is not the panacea some believe. At it's most fundamental level, SEO is really just old-school lead...
The Psychology of Search Marketing
Written by Aaron Douglas Thursday, 01 July 2010 19:32
I have been considering the psychology behind SEO. Not "Search Engine Optimization" SEO, but "Search Experience Optimization", which is the art and science of engaging and enrolling visitors of your website to begin a meaningful relationship. Whether it be A-to-B, B-to-C or B-to-B, visitors from search are a distinct segment of your audience, one that is actively seeking something you have to offer.
What are people searching for? Well, as of today...
Optimize Your Marketing With SEO
Written by Aaron Douglas Tuesday, 22 June 2010 01:48
mar·ket·ing - an aggregate of functions involved in moving goods from producer to consumer.*
op·ti·mi·za·tion - an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible.*
mar·ket·ing op·ti·mi·za·tion - The systematic process of moving
Organic Search: What It Is And Why It Matters
Written by Aaron Douglas Wednesday, 02 June 2010 00:00
Organic search is a term used to describe the natural search results search engines deliver to a user's query. "Organic" is used in contrast to "Paid" or "PPC" listings where advertisers pay to be displayed on search engine result pages (SERPS). Organic search results are attained based on a search engine's evaluation of a web page's topic or theme as it relates to the keywords in a user's query. If a Google user types in the phrase "Organic Search"
Why We're Not Talking About Conversion Optimization
Written by Aaron Douglas Thursday, 27 May 2010 16:27
CO (Conversion Optimization) is the process of measuring user behavior through experimental design to test for statistically significant differences between samples. The resulting data is applied to influence future user behavior. Web-based clicks, purchases, subscriptions, submissions, up-sells - if you can measure it, you can improve upon it.
There is good reason why we're...
Read more: Why We're Not Talking About Conversion Optimization
