Archives -

25
Jul

Businesses Beware of the Power of Hide

There’s no getting around it. There is business to be done on Facebook. Most of the users of Facebook probably wish that weren’t the case, but we’re not willing to pay for Facebook so the advertising model has got to come into play. Because of this balancing act, users will generally tolerate “business” activity on …

26
Jun

The Cost of Availability

$560,000. That’s the price. What was purchased? Premium seats to a major league sports game? No. A college education for your kids for the next four years? No. A new Tesla electric car? No, but you’re close. Recently $560,000 was paid for two parking spaces sitting next to each other in Boston’s Back Bay area. …

8
May

Down and Dirty Offline Promotion Tracking

Contrary to what most online marketers will tell you, you’re probably still spending money on some offline marketing and promotions right? Maybe some print media, a radio spot, maybe even a TV commercial. You’ll probably want to try and capitalize on those efforts and gain some traffic to your website while you’re at it, but …

24
Apr

Who Has YOUR Data?

Where does your data reside? Do you know? Is your data actually yours? Are you sure? These are some questions businesses really should be asking themselves related to the data surrounding their Internet and web properties. One of the biggest areas we find this being an issue is related to analytics data, and specifically Google …