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It always amazes me when I go to a site and have to hunt for a way to contact a business or person. There are more than a few times in recent memory where I’ve wanted to submit feedback, corrections, or assistance, and have been stonewalled at every turn. As a user because of this …

Every time I talk to someone interested in leveraging social media to build up their brand, be it personal or corporate, they always ask what the tricks are. Everyone wants short cuts, but the issue is that social media requires the social part more than the media part of its name. You can’t force socialization. …