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8
Oct

Is Lynda.com Helpful, Accredited, and Worth It?

2,000+ courses 107,000+ video tutorials 250+ authors 400+ employees 2,500,000 members … as little as $25/month  Lynda.com is an online video tutorial and training website that teaches computer skills in video format to members through monthly and annual subscriptions.  The goal of the website is to teach users software, business, and design skills to achieve …

11
Sep

Inbound Marketing vs. Outbound Marketing: Definitions and Strategies

It’s apparent that there has been a major shift in marketing strategy and tactics over the last decade or so. Due in large part to the rise of technology, the rules of marketing have changed.   We now live in a world where the companies with large budgets and glamorous TV commercials are not the only …

21
Aug

Google Analytics Test Study Guide and Preparation

I recently took the Google Analytics Individual Qualification test, so while it is still fresh in my mind I want to share some valuable insight into the test and links to resources that will help you pass the test with flying colors.  Don’t underestimate the test. While I scored a 94 percent on the test, …

1
Jul

“The Now Revolution”: Be Social, Rather Than Do Social

“You can’t do today’s job with yesterday’s methods and be in business tomorrow” – George W. Bush Today, business moves at the speed of thought.  Customers are choosing between you and your competition every second of the day.  Not only are they talking about your business with friends, family, and coworkers – they are vocalizing …