Archives -

15
Sep

WTF is a Digital Marketing Quarterback?

I recently spoke with a CEO regarding their frustration with their digital marketing. Despite the time, money and effort her company had spent, no one could really identify any meaningful outcomes. I couldn’t think of a nice way to say “you’re doing it wrong”, so instead we drew on football as an analogy to digital …

5
Feb

Revenue North Indianapolis Business Growth Conference

Revenue North Indianapolis is a business growth summit providing small and medium sized business owners with growth-focused strategies and education. This training conference will be held at the Indianapolis Wyndham West Hotel on March 21st, 2013. If you’d like to attend Revenue North Indianapolis for FREE register with this promotional code: A24TH9 Revenue North sees …

10
Jan

Web Presence Optimization and the Evolution of SEO

Web presence optimization (WPO) is an effort to expand traditional search engine optimization into a more holistic approach that incorporates media efforts in search, social, content marketing, PR and reputation management. The general purpose of web presence optimization is to have a broad, consistent and relevant presence across all aspects of the web. SEO is …

26
Oct

Following Up On Failure

I recently had the opportunity to present “Why You Will Fail At Digital Marketing” to a group of 80+ business-people from the Indianapolis area at part of the Reach Leadership Series. The intent of the presentation was to highlight the organizational and human factors that can contribute or detract from digital marketing¬†initiatives, long before tactics, …